One of the top sports brands in the world, PUMA is known for designing products for world-class athletes and sports teams, whether they compete in basketball, football boots, golf, jogging and training, or racing. Herzogenaurach, Germany, is home to PUMA’s headquarters, and more than 14,000 people work there from more than 120 different nations.
PUMA’s Story
In 1919, the Dassler Brothers started their shoe factory in their parents’ home, which grew and evolve to be the world-renowed PUMA today. Ever since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games, the brand had gained notoriety. In subsequent world sporting events, more athletes were seen wearing PUMA shoes and apparel, crafting a global reputation for the brand.
PUMA Sports Apparel and Equipment
PUMA apparel are designed for both functionality and leisure — they are suitable for all kinds of sports from football to running. You can also style it as leisure wear and go about your day in comfortable sports apparel, because sport is lifestyle. Discover a variety of sports wear for all ages at PUMA.
PUMA’s Sustainability Efforts
Similar to how they see athletics, PUMA sees sustainability as a process of identifying and strengthening areas of weakness in order to achieve shared objectives. By improving on social and environmental issues where they have the largest influence, such as Plastic & Oceans, Circularity, Biodiversity, and others, PUMA aims to bring about change via fashion and sportswear.
PUMA: Culture of Firsts
PUMA understands the importance of creation to level up on sport performance and to keep moving forward, grounded by science. At PUMA Innovation there are five ethos that drive innovation: be a pain, be connected, be brave, be open, be ready. To create a final product, designers talk to athletes, look beyond their scope and adopt a human-centered focus in their designs.
PUMA Against Social Injustices
Over the years, PUMA has collaborated with athletes and ambassadors who have spoken out in favour of equality for all. By encouraging activities that result in real change such as learning about the problems, and contributing to and supporting groups and initiatives, PUMA leverages their platform to assist in bringing about change.